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Many fitness businesses businesses are looking for the next quick win. They are looking for the next silver bullets without knowing that these will only give them short term goal. The problem is that their margin is too broad and general.

“If you appeal to everyone, you appeal to nobody”

Target Market

Who is your target market? You should be able to answer this clearly.

If you do not know who your target market is, download this free Ideal Client Checklist for Fitness Businesses. This checklist will help you understand exactly what you need to say to get the attention of your target market so, they respond to your marketing and convert into lead members.


Focus on your communication by ensuring that your videos, emails and ads speak to your target market.

Speaks the same language

Talk about the problems that your target market is facing. How do they feel about the problem? Identify what challenges they are facing.

Be seen as an expert

Be more specific and let them realize that you fully understand their situation and you can help them.


This is how you deliver the message to your client. Luckily, Facebook now has 2 billion monthly active users but you should also consider other options such as publishing content to local newspaper or run a workshop in your area. Think of where your target market searches for answers.


  • Identify your target market
  • Once you identified your target market, you’ll know what to say
  • Ad you’ll know where to put your content